5 Common Mistakes When Launching a Delivery Service and How to Avoid Them

Launching your own delivery service or integrating with aggregators seems like a simple step, but many restaurateurs face the same problems. Mistake #1: Incorrectly calculated delivery zone, leading to cold dishes and unhappy customers. Mistake #2: Unoptimized menu — not all dishes 'survive' transportation. Mistake #3: Lack of POS integration, which creates chaos from manual orders. Mistake #4: Ignoring marketing and promotion of your new service. And finally, Mistake #5: Poor choice of packaging, which spoils the impression of the food. We will analyze each of these mistakes in detail, provide real examples, and give concrete advice on how to avoid them so that your delivery service becomes successful and profitable from day one.